Incite them to share.
It's how the work has a life of its own.
In this digital age, it is essential to be able to create work
that incites the irresistible urge to spread the word about it.

Inciting continually: it's how it develops.
We view our work as a process of continually finding ways
to incite people about our brands, inciting long-term conversations
that are always meaningful and exciting.

All this is what incites us.