The first Independent Agency of the Year winner. That’s us.September 21, 2011
We just made history! On Sept 16, 2011, Aspac/Law was awarded the first ever Independent Agency of the Year award.
The Agency of the Year is one of the industry’s most prestigious awards evaluating the agencies as a whole, judged on everything from management of business to creative excellence. The jury is always made up of top clients and only the most senior ad practitioners.
This year, in a move to acknowledge that two-thirds of the industry is made up of independent agencies with no foreign affiliations, the Independent Agency of the Year award was introduced.
Aspac/Law presented a strong case for market performance with its case study of Sangobion, an iron supplement that was launched to the mass market to much success, creative work for a variety of clients ranging from Wendy’s to LBC, and a good showing for management of business with its digital integration and numerous new business wins.
We are so honored to be the first to win this citation. But at the same time, we are also motivated (ok, pressured!) to keep producing work that incites the market, the clients and yes, maybe next year’s jury.