Change is a word that’s usually the last thing you consider when catering to a mass market. You always have this fear that something is too “high-end”, “high-faluting” or “high-brow” for them. They just won’t get it — you reason out. So you settle for just giving the masses what you think they want, instead of giving them what you believe they need.

Unless you’re an industry leader like LBC Remit Express. With its years of providing remittance services to Filipinos in several continents and from several generations — the brand has accumulated learnings from millions of transactions and millions of loyal customers. In the process, they have recognized the needs of the Filipino remittance mass market that remain unfulfilled. Hence the introduction of the LBC Remit Express Send & Swipe Card.

The LBC Remit Express Send & Swipe Card allows remittances to be sent directly and instantly to the card. Once the money has been loaded into this VISA-powered card, the cardholder can use it to swipe and pay for purchases even without cash on hand in 30 million merchants worldwide that accept VISA cards. And if you really need cash, you can withdraw through over 1.8 million ATMs worldwide. You can even use it for online transactions through the Internet.

What? VISA? Swiping? Online transactions? Looking at its sleek glossy surface, the LBC Remit Express Send & Swipe card may seem too “high” for the “low” expectations of the mass market. Is this card really too much for a market that is sometimes still intimidated by an ATM?

LBC Remit Express thinks otherwise. For at the core of each innovation is actually a solution to old problems that remitters used to have. By allowing remittances to be sent directly to the card, it gives you the benefit of never having to think about how and when to go to an LBC branch. By allowing swiping for purchases, it offers you the convenience of never having to worry about having cash on hand. By allowing ATM withdrawals, it gives you more ways to access your remittance money. And by allowing online transactions, it opens up a new world of possibilities for those who do not usually get a credit card.

A card for those deemed uncarded or uncardable? (Are those even real words?) Why?

Why not? LBC Remit Express believes that the remittance mass market deserves and needs “high-tech” services like the LBC Remit Express Send & Swipe Card. For what it has learned most from its years of serving the Filipino mass market is respect – respect for who their market is and respect for what their market can be.

Because true industry leaders don’t just give the market what they want – they give them what they need. Most of all, they give them what they deserve.