It was the fastest win of our lives.

On December 15, 2011, we entered the doorways of Insular Life. As we were greeted by the guard, “magandang araw!” we truly felt in our hearts that it would be one.

Insular Life prides itself with its role in securing the lives of Filipinos families for over a century. Being the only Filipino life insurance company among the top five industry leaders, Insular Life truly has something to set it apart from the rest.

We heard everyone greet each other “magandang araw”, we presented to their marketing team amid Amorsolo paintings, we admired their traditionally Filipino yet modern architechture. It was a unique and inspiring experience and we wanted to keep coming back.

Their history, heritage and drive to fulfill the Filipinos’ dreams touched our hearts the moment they briefed us, and it reflected on our work.

Not even an hour after our presentation, as we were parking to have lunch, we received a call announcing we got the account. We leapt for joy, not only because we won, but because we knew we would be working on a campaign that we are truly proud of and is close to our hearts.

It was one of the most fulfilling wins of our lives. Amelita Tamayo, the First Vice President of the Marketing and Agency Support Division left us a hearwarming note saying “you have touched the hearts of the reviewing panel with your campaign”.

It was love at first brief for us, and we feel it was love at first presentation for them.

We look forward to a strong and fruitful partnership ahead with Insular Life.