Bayanihan

Gawad Kalinga

"Bayanihan" is an age-old tradition where community members volunteer to literally carry a family's house to a new location. The term has evolved to refer to a spirit of communal unity or effort to achieve a particular objective.
This campaign symbolically shows how the Bayanihan spirit can help Gawad Kalinga achieve its dreams of a slum-free Philippines by inciting people to log onto the GK1World website that makes it easy to share time, talent and resources to the less fortunate.