Host to You

PICC

From Ricky Martin to Pavarotti, ASEAN leaders to local superstars, the Philippine International Convention Center was adept at hosting VIP's and their world-class events. Our task was to incite more people to take advantage of this experience and expertise and to host their own events at the PICC.
To further build incitement about the different venues within the complex, the sustaining print ads included an Augmented Reality pattern that triggered a 3D cyber tour of PICC.