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Sangobion

We knew we had a good story when the mothers in the Focus Group Discussions were absolutely tickled pink by the culminating scene in this ad--when people were shocked to find out that the fabulous women in the story were actually mommies! What fun it was to incite moms by the thought that they could be good mothers who live full lives while looking fabulous doing it!

Hayden Experience Paris back to works page LBC Panata